1. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, to personalise your experience, and to provide analytical information to website owners.
In addition to cookies, we may use similar technologies such as pixel tags (also called web beacons), local storage, and fingerprinting techniques to collect information about your interaction with our website and advertisements.
This Cookie Policy explains what cookies and similar technologies DESIRO Advertising uses, why we use them, and how you can control or delete them.
2. Types of Cookies We Use
Strictly Necessary Cookies
Essential for the website to function correctly. They enable core functionality such as security, form submission, and page navigation. These cookies cannot be disabled.
Examples
- Session cookies
- Security tokens
- Load balancing cookies
Performance & Analytics Cookies
Help us understand how visitors interact with our website by collecting and reporting information anonymously.
Examples
- Google Analytics 4 (_ga, _gid)
- Page view tracking
- User journey analytics
Functional Cookies
Allow the website to remember choices you make (such as your language preference) and provide enhanced, personalised features.
Examples
- Language preference cookies
- Chat widget state
- Form pre-fill data
Marketing & Targeting Cookies
Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns across platforms.
Examples
- Meta Pixel (_fbp)
- Google Ads Conversion (gcl_au)
- TikTok Pixel
- LinkedIn Insight Tag
3. Cookie Durations
Session Cookies
Session cookies are temporary and are erased when you close your browser. They are used to maintain your session while you navigate the website.
Persistent Cookies
Persistent cookies remain on your device for a set period or until you manually delete them. They allow the website to recognise you on return visits and remember your preferences. Persistent cookies we use typically expire between 30 days and 2 years.
4. Third-Party Cookies
Some cookies on our website are placed by third-party services we use. These third parties may use the information collected to provide their own services and for their own purposes. The main third-party cookies on our site come from:
- Google (Analytics, Ads, Tag Manager) — analytics, conversion tracking, and remarketing.
- Meta / Facebook (Pixel) — ad delivery, conversion tracking, and custom audience building.
- TikTok (Pixel) — campaign performance measurement and audience targeting.
- LinkedIn (Insight Tag) — B2B audience analytics and ad conversion tracking.
- HubSpot — CRM, chat widget, and form tracking.
- Snapchat (Snap Pixel) — ad performance and audience targeting.
We do not control third-party cookies. You should review the privacy and cookie policies of these providers directly for full information on how they process data.
5. Managing and Controlling Cookies
Browser Settings
Most web browsers allow you to control cookies through their settings. You can usually find these settings under "Privacy", "Security", or "History" in your browser preferences. You can:
- See what cookies are set and delete them individually.
- Block all cookies or cookies from specific sites.
- Configure your browser to notify you when cookies are set.
Please note that blocking or deleting cookies may affect your ability to use certain features of our website.
Opt-Out Links
You can opt out of specific third-party tracking tools using the following resources:
- Google Analytics opt-out: install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
- Google Ads personalisation: visit adssettings.google.com.
- Meta ad preferences: visit facebook.com/adpreferences.
- Digital Advertising Alliance (DAA): visit optout.aboutads.info.
- Network Advertising Initiative (NAI): visit optout.networkadvertising.org.
Consent Management
Where required by law (such as the EU ePrivacy Directive, GDPR, or UK PECR), we will present you with a cookie consent banner when you first visit our website. You can update your consent preferences at any time by clicking the "Cookie Settings" option in our website footer, or by contacting us directly.
6. Do Not Track
Some browsers include a "Do Not Track" (DNT) setting that sends a signal to websites requesting that your browsing not be tracked. There is currently no industry-wide consensus on how websites should respond to DNT signals. At present, our website does not alter its behaviour in response to DNT signals, but we honour other opt-out mechanisms described in Section 5 above.
7. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in technology, legislation, or our cookie practices. We will indicate the date of the latest revision at the top of this page. We encourage you to check back regularly to stay informed.
8. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please get in touch:
DESIRO Advertising
Business Village, Port Saeed, Dubai, UAE
Email: info@desiroadvertising.com
Phone: +971 50 418 3946